Shaping the Future of Agriculture: AGRITECHNICA ASIA & HORTI ASIA 2024 Leads Global Charge Towards Sustainable Farming Practices

In response to the urgent global challenges of climate change, food scarcity, and pollution, the shift towards sustainable agricultural practices has become paramount. AGRITECHNICA ASIA & HORTI ASIA 2024, scheduled for May 22-24 in Bangkok, Thailand, is set to be a pivotal event in catalyzing this transformation. This year’s edition will feature 300 international brands from 27 countries, spotlighting industry leaders such as John Deere, Massey Ferguson, CLAAS, CNH, and Mahindra & Mahindra, alongside promin ent figures in the horticultural sector like Klaasman-Deilmann, Taiwan Floricultural Exports Association, NETAFIM, Yara (Thailand), Dummen Orange, and MIKSKAAR, marking a significant evolution in both agricultural and horticultural practices. 

This event stands as a testament to the power of technological innovation, expert knowledge sharing, and global networking, serving as a central forum for co-creation and sustainable networks. It aims to drive the transformation of agricultural and horticultural practices towards a future that is both sustainable and resilient.

With the guiding theme of “Co-creation and Sustainable Networks,” AGRITECHNICA ASIA & HORTI ASIA underscores the vital role of inclusive collaboration in fostering agricultural and horticultural innovation, resilience, and sustainability. The event brings together farm professionals, researchers, policymakers, and the private sector, offering a comprehensive approach to the multifaceted agricultural challenges of today and tomorrow. 

Unified Vision for Sustainable Agriculture  

AGRITECHNICA ASIA serves as a pivotal platform for advancing sustainable agricultural practices across broader farming sectors. As one of the premier agricultural technology exhibitions in Asia, ATA brings together leading global brands to present innovations that improve efficiency, enhance yield, and promote environmental sustainability in farming. This event showcases the latest advancements in agricultural machinery, smart farming techniques, and sustainable farm management practices, addressing challenges faced by farmers in achieving productivity and sustainability. 

Similarly, horticulture lies at the core of sustainable agriculture and the future of food production. Horti ASIA, the 8th international trade show for horticultural and floricultural production and processing technology, stands as the region’s largest trade exhibition for smart horticulture in Asia. It highlights the latest innovations in horticultural production, tackling significant challenges expected in the next decade, such as increasing labor shortages, rising competition, and the imperative to reduce production costs.

Together, AGRITECHNICA ASIA and Horti ASIA catalyze advancements in both horticulture and agriculture, offering comprehensive solutions and innovations that are essential for the future of food production and sustainable agriculture. 

Exhibitors and Tailored Solutions 

AGRITECHNICA ASIA & HORTI ASIA 2024 will feature a diverse array of international pavilions from China, Germany, India, and the Netherlands, alongside dynamic outdoor displays by industry leaders. This comprehensive showcase offers attendees a unique opportunity to discover customized solutions tailored to the Asian market and beyond. Duanghathai Phongsaphan, Managing Director of Global Fleet Sales and Partner of John Deere, emphasizes the event’s significance: “AGRITECHNICA ASIA & HORTI ASIA 2024 is the quintessential venue for uncovering new agricultural innovations and technologies. We warmly invite visitors from Thailand, Southeast Asia, and the wider world to explore John Deere’s latest advancements.”

Conferences Focused on Sustainability 

The event will host a series of conferences and seminars, featuring over 40 sessions presented by industry experts from the private sector, government, and media. These sessions will cover a wide range of topics, including sustainable farming practices, agriculture, horticulture-tech innovations, and market trends. Conference attendees will find a plethora of compelling topics to explore, such as:

• ‘Smart Agricultural Engineering for a Resilient and Sustainable World,’ organized by The Thai Society of Agricultural Engineering (TSAE). 

• ‘Current and Future Pathways to Carbon Neutrality in Lanna Coffee Sustainability,’ hosted by Chiang Mai University, Highland Research and Development Institute, The Mae Fah Luang Foundation, and the Royal Forest Department. 

• ‘Crafting Iconic Brands for Thai Agricultural Delights,’ presented by the Agriculture Mass Media Association of Thailand. 

• ‘International Conference on Coconut (ICCO:2024) – Integrated Technology for Smart Coconut Production and Market Opportunity,’ organized by the Conservation and Development of Coconut Oil of Thailand Forum (CDCOT) and Kasetsart University. 

• Insights into ‘Carbon Market Development for the Agriculture Sector in Southeast Asian Countries’, facilitated by Dr. Bjoern Ole Sander of the International Rice Research Institute (IRRI), focusing on the  socio-economic aspects of carbon mitigation in rice cultivation. 

• ‘Strengthening the Sustainability of Agricultural Systems through Innovation Networks’, presented by the GERMAN – THAI AGRICULTURAL COOPERATION PROJECT (GETHAC), which explores innovative approaches to enhancing agricultural sustainability.

By attending these sessions, stakeholders are equipped with knowledge and strategies to drive sustainable practices in their fields, reinforcing AGRITECHNICA ASIA & HORTI ASIA’s role as a catalyst for agricultural evolution and sustainability.

A Call to Action 

Participation in AGRITECHNICA ASIA & HORTI ASIA signifies joining a broader movement to ensure that agricultural practices are sustainable, efficient, and capable of responsibly feeding the world. This event is a collective call to action to shape the future of agriculture. 

Register Now 

Don’t miss this unparalleled gathering of agriculture and horticulture professionals. Visit www.agritechnica-asia.com and www.horti-asia.com for more information and to register. Pre-registration is free-of-charge; otherwise, onsite registration will require a payment of 1,000 THB per person. 

For group registration or press inquiries, please contact communications@vnuasiapacific.com (VNU Asia Pacific) and n.chunhacharti@dlg.org (DLG Asia Pacific) or call +662 111 6611 Ext.330-335.