Successful Vietnam Premiere: AGRITECHNICA ASIA Brings Solutions to Farming Professionals for a Long-Term Commitment

In cooperation with HortEx Vietnam – 303 exhibitors from 30 countries, seven national pavilions, and more than 10,000 visitors highlight global engagement – DLG strengthens its long-term presence in Vietnam

AGRITECHNICA ASIA made a strong debut in Vietnam, concluding on a high note and attracting 10,693 visitors from across the country, including fruit and vegetable farmers attending HortEx Vietnam 2025. Held at Ho Chi Minh City’s SECC across 10,000 square meters, AGRITECHNICA ASIA and HortEx Vietnam – the region’s leading exhibition for professional horticulture and floriculture – were co-located for the first time. Together, they welcomed 303 exhibitors from 30 countries, establishing themselves as key industry platforms in Southeast Asia.

The event featured seven country pavilions representing Germany, Japan, China, South Korea, Taiwan, the Netherlands and the Philippines. It served as a platform to inform agricultural professionals about cutting-edge technological solutions, including smart farming, precision agriculture, automation and digital farm management. Exhibitors showcased innovations such as sustainable crop production techniques, highlighting the future of efficient and resource-optimized farming.

Vietnamese Ministry of Agriculture and Environment as a co-host

The Vietnamese Ministry of Agriculture and Environment supported the trade shows as a co-host. AGRITECHNICA ASIA and HortEx Vietnam 2025 marked the first international event co-hosted by the newly reformed ministry. As part of its engagement, the ministry organized seminars on mechanized sustainable agriculture and, in collaboration with GIZ Vietnam. The International Rice Research Institute (IRRI), presented a dedicated booth showcasing the One-Million Hectare Rice Program – an initiative aimed at promoting sustainable rice production in Vietnam’s Mekong River Delta. Vietnam Agriculture and Nature Newspaper, the ministry’s official press agency, also supported the event.

“I highly appreciate the initiative of the German Agricultural Society in Vietnam to organize AGRITECHNICA ASIA every two years. This activity will promote innovation, creativity, and exchange between manufacturers, distributors, farmers, and organizations applying mechanization in agricultural production and business; this is also one of the most important solutions that the agriculture sector has identified to implement in the coming years to move towards a green, modern, and sustainable agriculture,” said Deputy Minister Tran Thanh Nam of the Ministry of Agriculture and Environment.

At the event, DLG (German Agricultural Society), AGRITECHNICA ASIA’s organizer signed a Memorandum of Understanding (MOU) with the Agriculture and Nature Newspaper (VAN) to cooperate on more activities beyond AGRITECHNICA ASIA.

Key platform for smart and sustainable agriculture

With its guiding theme ‘Green Innovations’ the trade fair underscored sustainable farming practices, smart agriculture, and advanced technologies that address climate change, food security, and resource management. Featuring machinery from global agricultural leaders such as AGCO, CLAAS, FIMAKS, Lovol, XAG and Pöttinger, the trade fair also offered advanced solutions tailored to the needs of Vietnam’s agricultural landscape, including rice, fruits, industrial crops and mechanization technologies.

Exhibitors from Germany, India, China, South Korea and Türkiye reported strong engagement with Vietnamese cooperatives and regional buyers. “This event met our expectations for business opportunities. Vietnam’s demand for mechanization and sustainable practices aligns well with our offerings,” said Chuck Shi, General Manager Assistant Director of Southeast Asia Region II, LOVOL.

The conference program featured more than 20 international sessions with 125 speakers led by international organizations such as the IRRI, GIZ Vietnam, bilateral projects from the German Federal Ministry of Food and Agriculture (BMEL), UNESCAP Centre for Sustainable Agricultural Mechanization, and Nong Lam University. Topics included smart farming, mechanization and sustainable agriculture, providing attendees with valuable insights and practical solutions.

“Vietnam is not just a promising market but also a rising hub for agricultural innovation in Southeast Asia. The success of AGRITECHNICA ASIA reaffirms our commitment to supporting Vietnam’s agricultural growth through technology and knowledge exchange,” Jens Kremer, Managing Director of DLG Markets, shared his insights.

Looking ahead, AGRITECHNICA ASIA will return to Bangkok in 2026 for its sixth edition, building on its strong foundation as the premier business platform for crop production and smart farming in Asia. Having successfully established itself in the region, the Bangkok edition will continue to serve as a key hub for international trade and knowledge exchange. HortEx will once again be part of the exhibition, offering a comprehensive showcase of floriculture and horticulture technologies, further strengthening the event’s role as a leading meeting point for industry professionals.

AGRITECHNICA ASIA Vietnam and HortEx Vietnam will return to Ho Chi Minh City in March 2027.

Note to the Editors

AGRITECHNICA ASIA Vietnam takes place alongside HortEx, showcasing machinery and techniques for crop production and horticulture. HortEx is organized by Minh Vi Exhibition and Advertisement Services Co., Ltd. (VEAS) and Nova Exhibitions BV and is recognized as Southeast Asia’s premier exhibition for horticulture and professional floriculture.    

As a spin-off of AGRITECHNICA in Germany – the world’s leading trade fair for agricultural machinery – AGRITECHNICA ASIA benefits from the global reputation, expertise, and innovation showcased at the flagship event. Renowned among farming professionals worldwide as the premier venue for future trends in agricultural technology, AGRITECHNICA sets the benchmark for industry excellence. Held biennially in Hanover, Germany, the last edition welcomed approximately 2,800 exhibitors and 473,000 visitors. The next AGRITECHNICA is scheduled for 9 -15 November 2025.

Contact Information:

Ms. Ratti Veerawong (Bo) Project Manager AGRITECHNICA ASIA

Email : r.veerawong@dlg.org Tel : +66 82 8855456