TSM’s GOOD SUGAAAR Becomes Thailand’s First Low-GI Sugar Certified by New Zealand’s GINZ
Dr. Kanokwan Wongwattanasin, Chief Corporate Officer of TSM Group, revealed that TSM Group has continuously moved forward with the development of health-conscious sugar products under the concept of “Good Sugar for Good Health.” Most recently, the 3 kg and 500 g Light Brown Muscovado Sugar products have been certified with the Low GI standard from the GINZ Testing Research Centre in New Zealand, making them the first in Thailand to receive this certification. As an internationally recognized sugar index research and testing institute, this certification confirms the quality, reliability, and production standards of the company’s products, providing consumers with high confidence.
The GINZ Testing Research Centre in New Zealand is a nutritional testing institution specialized in measuring the Glycemic Index (GI) according to international standards, utilizing precise scientific processes through human testing. Receiving certification from such an institution confirms the reliability of the nutritional data and reinforces the product’s attributes as a healthy alternative.
Meanwhile, the GOOD SUGAAAR products are produced under the concept of “Good Sugar for Good Health: Muscovado Sugar,” representing the first Low GI sugar brand in Thailand to develop and distribute a complete line of low glycemic index sugar products, including Light Brown Muscovado Sugar, Dark Brown Muscovado Sugar, Muscovado Super Ball, and Demerara Gold Sugar in various sizes, all of which are Low GI. Every product in the group is produced from 100% high-quality sugarcane juice through traditional production processes combined with the factory’s specific technology, resulting in a mellow sweet taste and a unique aroma while fully preserving the natural nutritional value of cane sugar. GOOD SUGAAAR is thus clearly the perfect balance between “taste” and “health.” Combined with strengths in international standards, production innovation, and a strategy that aligns with health trends, GOOD SUGAAAR not only differentiates itself in the Thai sugar market but also aims to elevate the image of the Thai sugar industry in the global market to promote balanced sweetness consumption habits for people worldwide.
“Receiving this international Low GI certification is a major milestone for TSM Group in elevating Thai sugar to the global health market. Our goal is not just to differentiate our products, but to transform the concept of ‘sweetness’ to align with sustainable, health-conscious consumption. GOOD SUGAAAR reflects our corporate position of developing science-based innovations that are transparent and verifiable, driving Thai sugar standards toward the international level with responsibility while ensuring stable, long-term growth,” said Dr. Kanokwan.
The success of GOOD SUGAAAR on this occasion reflects not only progress in health products but also a business approach that is mindful of every dimension. This spans from selecting quality raw materials at the source and developing efficient production processes that are responsible toward resources, to providing certified nutritional information through transparent and verifiable scientific principles.
TSM Group believes that “good sweetness” is not measured by taste alone, but must simultaneously create value for consumers, sugarcane farming communities, and the industrial system as a whole. The development of GOOD SUGAAAR is therefore another significant step for the organization in elevating Thai sugar standards to the global market—driven by responsibility, reliability, and a commitment to balanced, long-term growth.
