Mitr Phol Joins Hands with Farmers to Cut Fresh Sugarcane Increase Revenue Targeting the 2024/2025 Chest Season, Purchasing 700,000 Tons of Sugarcane Leaves
Mitr Phol Group The prototype of continuous purchase of sugarcane leaves totaled more than 1.7 million tons. It has generated more than 2.5 billion baht in income for farmers. Send the campaign “Namo Cut Fresh” Continue the campaign to cut fresh sugarcane. Expanding income and creating a sustainable environment.
Mitr Phol joins hands with farmers to cut fresh sugarcane. Increase revenue Creating a good environment for the 7th consecutive year, targeting the 2024/2025 season to purchase 700,000 tons of sugarcane leaves.
Mitr Phol Group is the world’s number one sustainability in the food products industry. Continue to promote fresh sugarcane cutting. Reiterating its stance as a pioneer in purchasing sugarcane leaves for the 7th consecutive year and sending the campaign “Namo Cut Fresh”. The spell to protect the earth, which is a spell of sustainable beginning, is to convey a good start and the intention to campaign for farmers to start the sugarcane season from December this year with consideration for cutting fresh sugarcane. Good quality for a better environment In addition, it can also increase revenue from the sale of sugarcane leaves to be used as fuel for biomass power generation, which is renewable energy produced from Thailand’s agricultural sector.
Mr. Buntoeng Vongkusolkit, Chairman of the Board of Directors Mitr phol Group said, “Mitr phol Group is a leader in the sugar and renewable energy business that considers sustainable development by focusing on and campaigning for farmers to cut fresh sugarcane seriously and continuously. Aiming to reduce the amount of sugarcane burned along with creating a good life and environment through the promotion of knowledge and skills in modern sugarcane farming “Mitr Phol Modern Farm” for more than a decade. Soil Improvement Planting and maintaining sugarcane with good yields until harvest by applying technological and management innovations to increase efficiency. This will help reduce costs and help conserve the environment in a sustainable way.”
In addition to efforts to pass on modern agricultural knowledge “Mitr Phol Modern Farm” to Thai farmers for more than 10 years, Mitr Phol Group has also been a pioneer in purchasing sugarcane leaves from farmers continuously. The total amount of sugarcane leaves purchased is more than 1.7 million tons. It has generated more than 2.5 billion baht in income for farmers. This will not only help farmers earn more income from selling sugarcane leaves. It can also raise awareness and be a part of helping to create a better environment. Contribute to the creation of renewable energy by using sugarcane leaves as fuel for biomass power generation, as well as promoting the use of some sugarcane leaves as mulch to use as organic fertilizer and increase natural soil fertility. In the 2024/2025 season, the Mitr Phol Group has a policy to purchase sugarcane leaves at a price of 900 baht per ton and aims to purchase 700,000 tons.
However, Burning in the agricultural sector is one of the causes of the dust situation, and the Mitr Phol Group, which operates in the agricultural sector in Thailand, has always focused on solving this situation through modern agricultural practices. In addition , there has been cooperation from many sectors, from the government, the private sector, For example, in collaboration with Kalasin University and Kalasin Province in conducting research, the project aims to study the problems and ways to promote and support farmers to apply technology to sugarcane farming without burning. In addition, the Ministry of Agriculture and Agriculture has been able to improve the quality and quantity of produce more effectively, as well as working with government agencies and community leaders in Suphan Buri Province to monitor and prevent fires in sugarcane plantations in an integrated manner to help solve problems and prevent sugarcane fires more comprehensively and effectively.
“Namo Cut Fresh” The spell of sustainable beginnings
To create color in the fresh sugarcane cutting campaign for farmers to know and understand the benefits of cutting fresh sugarcane, as well as to create widespread awareness in society throughout the 2024/2025 sugarcane harvest season, Mitr Phol Group has created communication ideas with farmers through the campaign. “Namo Cut Fresh” It conveys the intention to open the production season in an environmentally friendly manner. With the spell of sustainable beginnings that aims to encourage farmers to consider cutting more fresh sugarcane to help create a healthy environment. Help us, help the farm, and save the world.
The fresh sugarcane cutting campaign through the purchase of sugarcane leaves of the Mitr Phol Group is part of the operation under the sustainability strategy “Mitr Phol Triple Grows: Grow for Generation, Grow for Green, Grow Together” to create sustainability in all dimensions of the economy, the economy, and the economy. Together we will create value and create a sustainable future for society.
